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Topic: Event Marketing
Event and Meeting Details Make the DifferenceFrom invitations to awards, and everything in between, it's the details that make the difference between a so-so event and a spectacular one. Here's some advice on getting the details right. Getting an ROI on On-Site SurveysPromotional events are also a great opportunity to survey consumers. Here's how to make sure you get a useful sample of responses. How to Issue an Event RFPEvent RFPs have to be structured differently from those for other marketing disciplines. Here are some points to keep in mind. Integrating Changes into Long-Running Event ProgramsAnd event's success and longevity doesn't mean it can't evolve. Here's some advice on making changes to successful, long-running events. Multicultural Events: 10 Ethnic GroupsHere's what you should know about marketing an event to any one of these ten ethnic groups. Planning an Airport EventPromotional events held in airports can be effective, but you should expect to work closely with the airport during the planning stages. Press Events: The Right WayMake your press event easy to understand, easy to attend, easy to report, easy to follow, and easy to enjoy. Public Tours: How to Set Up a Tour of Your BrandFacility tours make sense for some groups. Here are some guidelines on making a public tour safe and productive. The Evolution of Procurement In Event MarketingEvent planners have to learn to work with procurement teams, RFPs, and closely scrutinized budgets. The New Way to Work With Fairs And FestivalsWith costs rising, planners have to look carefully at what their objectives are for fairs and festivals. Webcasting Your EventWebcasting an event can help you to reach a much larger audience. Here are some issues to consider. What Entertainment Is Right For Your Event?Picking the appropriate entertainment for an event can be difficult. Here are some quick tips on finding something that aligns with your message. Click Here to subscribe to our Topic One newsletterA national e-newsletter that each month delves into one topic of interest for event professionals, providing helpful hints and "how-to" information that planners can use as an on-the-job primer. Topics include: setting a budget, negotiating with hotels, working with restaurants, unique venues, AV/lighting/staging trends, catering ideas and more. Topic One articles have been archived by subject category within AgendaOnline.com's Articles/Resources section. Click Here to subscribe to our Current E-Vents newsletterAn e-newsletter that is produced and emailed regionally each month (New York, Boston, Washington, Chicago, Northern California and Southern California) with a variety of promotions and special deals offered by event industry suppliers in that region -- new features and upgrades, special short-term rates, value-added opportunities and more. 
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