If you're looking to connect with the leading corporate and special events planners, then look no further than Agenda. Agenda USA has been the primary planning resource for event and meeting professionals for nearly 20 years. Through its glossy, high-impact resource directories, venue guides, seasonal updates and live events, Agenda takes the guesswork out of stressful purchasing decisions for both veteran planners and others newer to the industry.
Agenda USA is a group of city-based resource magazines for corporate and independent meeting and event planners. Launched in 1988, Agenda provides planners with information on venues, services, themes and planning information in seven of the most active event markets – New York, Boston, Chicago, Washington, Las Vegas, Northern California and Southern California. More than 70,000 event planners turn to Agenda to help them create great events. Articles provide insights and ideas on creative marketing, entertainment, event services, event sites, group activities, hotels, restaurants, and more.
In addition to the magazines, the Agenda group comprises:
- The annual Agenda New York XPO and conference – bringing together more than 800 qualified special event planners and representatives from leading venues and event services firms for education, interaction, and business development.
- Agenda XPO Boston – expanding the successful New York show.
- AskAgenda.com – a referral service that helps planners find suitable venues for their events.
- Agendaonline.com – a web site featuring event search tools, planning tips, checklists and other useful resources.
- The Agenda Event Production Handbook – a guide to event service providers
Our Mission: To generate leads and sales for our customers.
What Makes Agenda Special – and Why You Should Care
Agenda's proprietary Total Selling Solution tools are designed to help you reach buyers and influencers, AND deliver the ROI that is lacking in other media targeting the market – all at a fraction of the cost of other magazines.
The result is a more targeted, cost-effective branding, better qualified leads, enhanced ROI and unique database-building capabilities. Agenda is a powerful suite of print, online and in-person resources utilizing quality content as a tool for business development.
Agenda is part of an organization whose strategy practically "reverses" the traditional media approach of selling you something and hoping it generates leads. Red 7 Media starts with the assumption that we can deliver "A-level" buying prospects to you and, reach your goals through a number of marketing strategies. We offer: print, sophisticated online, live forums of all shapes and sizes, custom products that set you apart, and a fully staffed, in-house lead generation team that telemarkets prospects and assesses buying interest based on your demographic target criteria, in effect taking the exhaustive legwork away from your sales staff and freeing them to do what they do best – sell.
What We Publish
Agenda targets event planners in the most-active markets for events.
Special-Event Resource Directories: Reach planners in your local market with the industry's leading annual reference guides for event venues and services in key regional markets. Product listings include venues, nightclubs, restaurants, caterers, hotels, theaters, entertainers, yacht and cruise venues, party rentals, mansions and museums, outdoor venues, theme designers, floral designers, conference centers, art centers, lighting companies, and more. We offer the following annual regional editions:
| Buyer Reach | |
| New York | 20,000 |
| Boston | 11,000 |
| Washington | 10,000 |
| Chicago | 10,000 |
| California | 24,000 |
National Venues Directory: Reach national planners looking for venues and resources for events in your market. Agenda publishes a bi-annual directory that focuses solely on venues and venue selection. Showcase your space using Agenda's attractive formatted design and high-quality production values. The Venues Directory reaches 72,000 professional event decision-makers, ensuring your message is seen by planners in your market but also extending your opportunities to a broader audience. BONUS: Included within this circulation are 5,000 blue-chip corporate event marketing professionals from the subscriber base of Agenda sister publication Event Marketer, the leading publication reaching senior-level event planners at America's largest companies.
Seasonal Update Issues (New York only): Agenda publishes three seasonal update issues in the New York market, giving vendors and service providers the opportunity to advise planners of renovations, improvements and special deals throughout the year. The seasonal updates are:
- Spring/Summer
- Fall
- Holiday
Agenda Event Production Handbook: This new product is a handy pocket-sized directory allowing special-events services providers -- AV companies, equipment rental firms, event production companies, speakers, lighting/staging companies and other related event vendors -- to showcase their offerings to a regional market in a cost-effective manner, but also reach close to 10,000 executives at venues and catering companies who constantly evaluate and seek the services of these organizations for their clients.
Our Network Reaches the Largest Database of Qualified Event Decision-Makers in the Business
| Agenda | ||
| Corporate meeting and event planners | 35,000 | |
| Independent meeting and event planners | 14,000 | |
| PR/marketing professionals | 14,000 | |
| Other corporate professionals with various titles | 3,500 | |
| Association executives | 3,500 | |
| Event Marketer | ||
| Corporate event marketers | 6,670 | |
| Event agencies | 3,500 | |
| Event Design | ||
| Exhibit builders | 3,500 | |
| Special event firms | 1,500 | |
| Designers | 1,500 | |
| Event agencies | 1,200 | |
| Mobile fabricators | 500 | |
| Hotels/venues/facilities | 500 | |
| Museums | 500 | |